SOMETHING FOR ALL
The 2025 European Pizza Show delivered outstanding results, reaffirming its status as the leading international trade event dedicated to our industry and wider HoReCa sector. Organised by Bellavita Expo in partnership with TuttoFood Milano and Cibus Parma, it once again proved to be an essential hub for professional networking and industry development.
Held on 26-27 November, Excel London attracted over 10,000 qualified attendees from 43 countries. Among them were decision makers from major restaurant and pizzeria chains, independent restaurateurs, importers, distributors, speciality store owners, retail buyers, chefs and influential figures from the European gastronomic landscape. The Italian Ambassador to the UK, Inigo Lambertini, was also present.
More than 300 exhibiting brands took part, representing food & beverage, services, ovens, equipment and technology. Notably, the show had a 75% increase in tech companies, confirming the strong upward trend in digitalisation – from intelligent delivery systems and software-assisted front-of-house management to AI applications.
Similar to previous years, producers of flour, dairy and tomato preserves – alongside pasta makers and cured meat specialists – played a central role. Considerable attention was drawn to the Sicilian Pavilion, showcasing 15 companies, and Molise Pavilion, representing 10. Both regions brought a curated selection of regional excellence. From Sicilian pastries such as Modica chocolate, cannoli and artisanal panettone to Molise’s organic olive oils and wines.
TALENT & PARTNERSHIPS
We also delivered entertainment. The European Pizza Chef competition saw 42 up-and-coming pizzaioli compete in a thrilling challenge, awarding Vincenzo Abbata of Fresco (London) in the Traditional Neapolitan category, and Nicola Falanga of Biga (Brusssels) in the Contemporary category. Additionally, the prestigious ceremony honouring the 50 best artisan pizza chains – organised by 50 Top Pizza – crowned L’Antica Pizzeria da Michele as overall winner.
A major contribution came from the Incoming Buyer Programme supported by the ITA London Office, the event’s institutional parter. It hosted over 100 buyers from across Europe and facilitated the Bellavita Awards, celebrating excellence in Italian food and beverage. Cirulli was overall winner for its extra-virgin olive oil; Trespaldum from Molise for its innovative oil packaging; Central Formaggi from Sardinia for its pesto-flavoured canestrato; Delume for its innovative edible customisable wafters; and the historic Mazzetti d’Altavilla, representing Italy’s distinguished liqueur-making tradition.
The European Pizza Forum also drew great interest, bringing together over 30 high-profile speakers. Topics included the future of foodservice, evolution of delivery, pizza and wine pairing trends and shifting consumer habits. The talks were organised in collaboration with another key event partner, Pizza, Pasta & Italian Food Magazine.
“EPS 2025 has been our most successful edition yet,” said Aldo Mazzocco, Bellavita Expo CEO. “It’s not just the numbers that prove it but also the relationships forged and business opportunities unlocked. The event has now become an unmissable appointment for European and international industry professionals, and it will continue to grow.”
The next edition returns to Excel London on 18-19 November 2026.
