As diners become more discerning and regional nuances in pizza style and format are immediately recognisable, toppings are taking centre stage, with premium, carefully sourced ingredients, innovative solutions and on-trend flavour profiles all playing a critical role.
The ‘Swicy’ trend isn’t a new one. In fact, it’s taken both the UK and US by storm. A simple combination of ‘sweet’ and ‘spicy’, it has been widely adopted – describing a broad range of products, from hot honey to sauces and snacks. And these flavours are moving from niche to mainstream in shops and restaurants.
A couple of factors are driving this trend, with the first being more discerning and well-travelled consumer palates. People want more complex, layered flavours. Diners have become adventurous – and can identify when something is authentic or has been adapted. That paired with the fact that ‘swicy’ flavours often occur naturally in cuisines from afar that are trending, like Korean Gochujang and Mexican Chamoy, makes for a recipe for success.

Secondly, the rise of spicy eating challenges in popular culture has inspired a wave of thrill seekers when it comes to heat. We’ve all seen the ghost chilli wing challenges that require diners to sign a waiver before partaking. And the ever-growing fame of celebrity talk show ‘Hot Ones’, with A-list celebs answering questions while they consume increasingly spicy chicken wings.
Where this trend has really exploded is with hot honey. In a Bidfood survey of 100 chefs and 2000 consumers, it was cited as a standout spicy ingredient, with 46% of chefs believing it will trend strongly over the next one to two years, and 30% of consumers likely to try it when eating. Major UK pizza operators are featuring hot honey on their menus and are reaping the benefits. It can also be used on waffles, chicken, as a dip or an add-on, even in drinks and on desserts… the list goes on.
And Roquito can help. It’s not just another chilli brand – it’s the ultimate sweet heat combination, brought to you by Leathams®. What sets it apart is versatility and consistency, making it ideal for high-volume kitchens and food-to-go offerings. In a ready-to-eat format, the product range offers prep-free convenience, with quality ingredients that are easy to use straight from pack and deliver consistent flavour in every dish.
Roquito® Hot Honey – ideal for indulgent drizzles and as a side dipper for crusts, on savoury and sweet dishes alike.
Roquito® Candied Jalapeños – fresh slices of jalapeños that have been simmered in Roquito® syrup are the perfect way to elevate your menus. Often referred to as “cowboy candy”, they start off sweet on the tongue and finish with a powerful kick.
Roquito® Pepper Pearls – these iconic little pearls burst with sweetness and a mild kick when you bite into them, adding crunch and freshness to every mouthful. They’re vibrant, come in both yellow and red varieties, and are preserved in the signature Roquito® brine.
Roquito® Chilli Infused Oil – the perfect finisher. This can be used either to drizzle or dip, and delivers warmth and depth of flavour without overpowering other components. A premium touch that can be added yourself or sold as a menu add-on!
For info on how to elevate your menus, email
Egg Yolk Pizza with Roquito® Candied Jalapeños, Roquito® Yellow Pepper Pearls, Charcuti® Spanish Sliced Chorizo and pink pickled onions, finished with Roquito® Chilli Infused Oil
Pizza Sandwich with Roquito® Red and Yellow Chilli Pepper Pearls, Charcuti® Mortadella, Chefs Brigade® Pesto Rosso and Burrata
Spicy coated chicken wings with Roquito® Hot Honey and Roquito® Candied Jalapeños
Pizza with Roquito® Candied Jalapeños, Roquito® Hot Honey and Charcuti® Spicy Italian Pepperoni